Klinq
2025 / Havas Creative India
A whiskey identity built around
the moment of celebration.
Klinq is a rooftop restaurant and bar in Pune, known for its boho-tropical setting and cocktails. As the brand explored launching its own whiskey for a younger audience, I worked on the identity and packaging at Havas Creative India.
The wordmark had to keep the name Klinq and its connection to the moment two glasses meet in celebration.
Sector
Food and drink
Discipline
Brand identity and
packaging design
Team
Prakash Aravindan
Group Head of Art
Nidhi Srikanth
Executive Creative Director
The idea began with the name itself. I brought the I and N together to suggest the movement of two glasses clinking. Their interaction became the central detail of the wordmark.
I wanted the gesture to read through the letters, keeping the connection to the name without adding a separate illustration.
The challenge was not to draw two glasses, but to make two letters feel like they were coming together.
